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Reaching a New Audience: Strengthening the US Air Force through the Marvel Cinematic Universe

Iron Man and Captain Marvel, featuring iconic scenes with Air Force assets and characters, are the most effective electronic US Air Force publicity and recruiting tools due to these films’ diverse characters and stories with broad demographic appeal as evidenced by critical acclaim and exceptional box office receipts. Based on these findings, this commentary offers recommendations for the service to further capitalize on the popularity of the Marvel Cinematic Universe (MCU) and bolster diversity and inclusion (D&I) initiatives by increasing support for films that prominently feature diverse characters with a US Air Force background.

PHOTO BY: Frank Martinez
VIRIN: 220712-F-TI392-002.JPG
FULL SIZE: 0.53 MB
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This photograph is considered public domain and has been cleared for release. If you would like to republish please give the photographer appropriate credit. Further, any commercial or non-commercial use of this photograph or any other DoD image must be made in compliance with guidance found at https://www.dimoc.mil/resources/limitations, which pertains to intellectual property restrictions (e.g., copyright and trademark, including the use of official emblems, insignia, names and slogans), warnings regarding use of images of identifiable personnel, appearance of endorsement, and related matters.