Iron Man and Captain Marvel, featuring iconic scenes with Air Force assets and characters, are the most effective electronic US Air Force publicity and recruiting tools due to these films’ diverse characters and stories with broad demographic appeal as evidenced by critical acclaim and exceptional box office receipts. Based on these findings, this commentary offers recommendations for the service to further capitalize on the popularity of the Marvel Cinematic Universe (MCU) and bolster diversity and inclusion (D&I) initiatives by increasing support for films that prominently feature diverse characters with a US Air Force background.
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